Confident by Choice

What if you could summon genuine confidence anytime you need it? Being happier, building better relationships, overcoming fear: the missing link between you and everything you want to achieve is self-confidence.

The problem? Confidence is hard to build, and even when we do, it often feels temporary and forced. After years of research and working with over 250,000 individuals, Juan Bendaña uncovered the four myths about confidence that actually cause and reinforce self-doubt. Confidence is not linked to genetics, extraversion, insecurities, or competence.

To combat these myths, Juan Bendaña developed the Confidence Cycle, a repeatable flywheel that will help you gain and sustain confidence in every aspect of life through three key decisions:

Decision #1: Micro-Energy: Direct excitement toward the area of improvement.

Decision #2: Micro-Courage: Find the bravery to move through discomfort.

Decision #3: Micro-Action: Complete a small action.

RESULT: Micro-Proof & Boost of Confidence: Receive evidence that you are headed in the right direction, which gives you more confidence, thus continuing the cycle.

This actionable and hands-on guide will jumpstart your confidence and help you build lasting courage to be your best self and face life’s inevitable challenges.